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UT Tourism Management Students Work to Attract Tourists to Lenoir City

Tennessee Today

Retail, hospitality and tourism management students at the University of Tennessee, Knoxville, are trying to identify niche tourism markets that may help Lenoir City’s downtown revitalization efforts.

The students are a part of a class taught by Stefanie Benjamin, an assistant professor of retail, hospitality and tourism management in UT’s College of Education, Health and Human Sciences.

The senior-level students are working with students from various disciplines including architecture, public relations, consumer sciences and Spanish on projects for Lenoir City as a part this year’s Smart Communities Initiative.

The students will produce a sustainable strategic tourism marketing plan, rack card and photography portfolio for Lenoir City.

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